You weren't the only person to scoff at the idea of Universal offering the upcoming action comedy 'Tower Heist' to residents of Atlanta, Ga. and Portland, Ore. via on-demand services for the high, high price of $59.99 three weeks after its release. Theater owners did too! Rather than show their disdain with snarky tweets and/or head shakes though, one company has decided to take action: Cinemark, the nation's third largest theater chain behind AMC and Regal, said on Thursday that it would not screen 'Tower Heist' in any of its 300 theaters if the studio follows through with its on-demand plan.